Enterprise and Marketing is a Key Stage 4 only subject. It is a practical and engaging course designed for students who are interested in how businesses work and what it takes to succeed in the world of enterprise. It provides a solid foundation in business concepts while developing real-world skills that are essential for future study or employment.

Students will explore key areas such as:

• Business planning and enterprise – how to develop ideas and turn them into successful ventures
• Marketing and finance – understanding how businesses attract customers and manage money
• Customer service and operations – the day-to-day running of a business and how to meet customer needs
• Entrepreneurial skills – including problem-solving, communication, and decision-making

The course is assessed through a mix of coursework and practical tasks, allowing students to apply their learning to realistic business scenarios. It’s ideal for those who prefer a hands-on approach and want to develop skills that are directly relevant to the workplace.

Whether students aim to start their own business, work in a company, or continue studying business at a higher level, this course offers a valuable and inspiring introduction to the world of enterprise.

Subject Information

Subject Leadership: Mr R Chard, Curriculum Leader.